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BOULDER, Colo., March 27, 2019 (GLOBE NEWSWIRE) -- The magical, unbreakable bond between a pet and its owner is celebrated in a new campaign for PetArmor from its new agency Sterling-Rice Group. The series of ads portray pets as a true part of the family and depict how owners emotionally and literally play the role of their pet’s armor – protecting them from dangers seen and unseen.
The new films open with the crash of thunder and the streak of lightning as a dog home alone cowers in fear while its owner, knowing the pup’s fear of storms, rushes home to bring comfort. The work closes the circle by conveying PetArmor’s role as a trusted partner to owners in delivering protection for their pets.
“We understand that our consumer really knows what is best for their pet and that doesn’t always mean a trip to the vet for an expensive visit and a prescription product,” explained Neal Wilmore, Vice President and GM Animal Health at PetArmor. “Our products let them take control of their pet’s needs with a brand that is easy to use, convenient and trusted.”
The new work launches on national television and in digital channels just in time for spring flea and tick season. PetArmor has a wide range of easy to use, at-home flea and tick products designed for dogs, cats of all sized. Its vet-quality solutions are available at stores nationwide and online. It includes a 30-second spot and a 15-second spot.
“As pet owners ourselves, we wanted to tell a story about the relationship between pet parents and their pets that was focused more on the role of caregiver in a relatable way,” said Adam Wohl, Executive Creative Director at the Agency. “This is the idea we presented to PetArmor that won the account and we were so happy to bring it to life because it really differentiates the brand as a real partner in the pet owner’s life.”
PetArmor is a unit of Perrigo, a global healthcare company that has built a unique business model that is best described as the convergence of a fast-moving consumer goods company, a high-quality pharmaceutical manufacturing organization and a world-class supply chain network. Perrigo is the world's largest manufacturer of OTC healthcare products and supplier of infant formulas for the store brand market. The Company also is a leading provider of branded OTC products throughout Europe and the U.S., as well as a leading producer of "extended topical" prescription drugs. Perrigo, headquartered in Ireland, sells its products primarily in North America and Europe, as well as in other markets, including Australia, Israel and China.
Headquartered in Boulder, Colo., SRG is a nationally recognized brand consultancy and creative agency. The agency has expertise in consumer insights, brand strategy and positioning, new product innovation, advertising, and design. With deep experience in all things consumer and culinary, it is responsible for $10 billion in incremental value for clients over the past five years alone. SRG has been ranked on Outside Magazine's Best Places to Work list for the past eight years and was also recognized by Ad Age as a 2016 and 2017 Best Place to Work.
Contact: Toni Lee, firstname.lastname@example.org, 203-246-7524
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/47b8ab90-84cf-4116-8f42-18e6bfddde06